Dr. Anneke Visser (fictional) advises esports teams on sponsorship law across the EU. We asked where deals go wrong.
What’s the most common mistake?
Signing a global betting sponsorship with no geo-carve-outs. The jersey is legal in Stockholm, illegal in Stuttgart, and the org finds out from a regulator’s letter.
What should tournament organisers require?
Proof of licence per broadcast market, age-gating on activations, and an indemnity that actually covers administrative fines — most don’t.
